Interested to hear people’s thoughts on this. I wrote a very short piece last week about how consumers are currently stuck between a rock and a hard place.
I’ve been working with a computational neuroscientist for over a year now trying to develop technology that will enable users to collect all their interaction data and use it to their own benefit. We effectively want to flip the advertising model on its head to put the power of predictive AI into the hands of consumers (rather than advertisers).
The dream is that product, service or content ‘makers’ would then also be able to list their work online and it would gravitate it’s way to the relevant people - cutting out a lot of middleman marketing nonsense.