- CP team is now 7 people (6 freelance writers + editor)
- We’ve remunerated writers (via PayPal, BTC, or CAD interac in 4 currencies)
- We use Trello for tasks/projects and just added Slack for comms
- First Newsletter sent to 453 subscribers of previous web media project
- Starting to see organic traffic
- We have a physical address! (cowork space access)
110 James St., Suite 200
St.Catharines, ON, L2R 7E8
STATS AND SOCIAL
August pageviews: 2,303
Alexa rank: 271,036
Newsletter: 500 sent (47 bounced), 126 opened, 23 clicked thru, 10 unsubscribed
Pageviews haven’t increased which is a bit disappointing. Still, we have reasons to be optimistic:
We’ve yet to build any significant site authority and so aren’t seeing much organic traffic (39 hits in Aug vs. 11 in July). Sept 4th was the first day we appeared on the Google first page for the search term: culture pledge. We’ve also yet to do a comprehensive SEO sweep of the site (planned for when more content was up). Hopefully we’ll see increases in organic traffic soon.
Twitter has been a top referrer but we tweeted only 14 times in August vs. 65 times in July. Despite the decrease, we only saw an approx. 50% decrease across our Twitter metrics. So Twitter engagement is much better, relatively. We’ve been studying how larger publications do Twitter and have new ideas. One we’ll try soon is compose multiple tweets per post and thread them, posting one every few hours/days.
Despite us not having a Facebook page, FB was a top referrer for Aug generating 165 “New Users” (Google analytics term). This is mostly due to one article being shared by a few bands. I’m not a big fan of Facebook but a lot of people and artists of all kinds use it and so it shouldn’t be ignored.
CP is 4 ideas with only #1 in (public) motion:
- Media site focusing on arts, crowdfunding, innovation, and monetization
- Arts crowdfunding platform
- Community/forum section to the site
- Section publishing details and reviews on the platforms in our niche
A crowdfunding platform seems like an obvious business idea as it could scale and potentially drive a lot of revenue. Realistically, in the short to medium term, we’ll be a fringe option that could only be best used by members of the CP community. And when I talk to people about CP, often they seem a lot more interested in the content idea(s) than the crowdfunding platform. I get a sense that our strength is as a media project. That said, we’re continuing with our original roadmap (which already has us mostly focused on content). We’ll be striving to figure out what the community could truly benefit from which could also make us viable as a business.
A lot of brainstorming this month has been on the Metaverse / VR space. We plan to expand our coverage more into that space and are working on a graphic design concept for a recurring monthly column. We have a potential VR art gallery pilot project on the table with a local firm XpertVR.com. We have also been talking to one local editor about The Free Film Project. We’re also at the planning stages of our own podcast and we hope to use hyperaudio.io to make that better (that’s another project here on GFTW forum).
We aren’t in a rush to be a crowdfunding/tech platform, even though that’s a big part of our longer term goal. The #1-4 ideas above form a fairly big development project. I’ve talked to about 5 devs and each one seems to point me in a different direction re: how to build it
A great UX is really important and we don’t want to launch something haphazard. It’s become clear that the professional way to go about this is to decide ourselves precisely how we want to build everything, wireframe it all, and work directly with competent developers to build it from the ground up. We’re looking forward to having more meetings with devs / agencies over the next few months.
- Make better / more frequent use of Twitter
- Facebook worth pursuing
- Finally seeing (meagre) organic traffic
- Adjust traffic goals to slow n’ steady month-over-month growth
- Plan software ourselves in detail
- Team is the focus (We’ll highlight team members better in the future. A Team page on our site is forthcoming.)
We’re still looking to hire one staff member in a part-time (possibly full-time) Ops+Editor role, but we haven’t pushed the idea. We’re not in a rush to hire a Staff Writer (as in our original roadmap), but we’d still do that if someone great showed that level of interest. It’s probably best to focus on building a larger and stronger freelance writing team right now. Please refer anyone you know who might be interested to this page!