Lessons from Music Streaming

  • youtube & P2P wiped out CD (piracy due to overpriced albums/mixes when consumer interest on individual tracks)
  • paid streaming, ad-supported streaming and streaming radio grew from 5% (2009) to 80% (2019)
  • now megalabels jumping in, most likely with their walled content and branded portals.

Takeaway lesson is that changing from a per item pricing model to a per-time subscription needed enabling technology (high speed wireless internet networks), smartphones / headphones integration, new music streaming services, and record companies had to license music to them.