Love this initiative.
Marc Andreessen from a16z once defined the Original Sin as: “Payments couldn’t be built into the browser, this is the original sin, that’s why the internet in the west in built on advertising”.
“We couldn’t build economics into the browser so advertising became the primary business model”.
This inspired a lot of work we do at Phaze, our vision is to empower web 3.0 companies using tokens with monetization infrastructure. Once thing we do is provide revenue from brands to companies, but it’s not from advertising. Instead, retailers pay companies when a token is sold for a digital gift card.